SKI BOUTIQUES

Since 2003, Guy Loyet has successfully managed the Ski Boutique Group.

Passionate about sports and design, Guy Loyet has specialized in creating and operating ski shops in luxury hotels and palaces in the 3 Valleys.

Ski Boutique offers the finest hotel groups new generations of ski shops with customized services that cater to the needs of a demanding and discerning clientele.

Space Design Support

Reflection and expertise on interior and exterior layout

Flow and practicality considerations

Selection of orientation based on current concepts and trends

Boutique layout adhering to the hotel's design guidelines

Creation of the technical requirements specifications

Setting up a boutique with unique intimate atmospheres

Presenting exceptional lines and materials to an elite and sporty clientele

Customised Operation and Management of Ski Shops

Provision of qualified, multilingual, discreet, and attentive staff for all requests (technicians, ski valets...)

Careful selection of internationally renowned ski brands

Creation of custom and personalized skis

Management and maintenance of the state-of-the-art rental fleet renewed annually (selection of high-end skis and boots)

On-site presence of managers and administrators to ensure maximum service levels

With his experience, Guy Loyet always seeks the most high-performance and tailored equipment to meet his clients' desires.

Ski Boutiques today consist of FOUR exceptional stores

Ski Room – L’Apogée at Courchevel

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Ski Room – Le Coucou 5* at Méribel

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Ski Room – L’Atmosphère at Courchevel

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Ski Room – Rosewood Ski at Méribel

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Tailored Professional Expertise and Advice
Tailored Professional Expertise and Advice
Curated Selection of Well-Fitted Brands
Curated Selection of Well-Fitted Brands
High-Performance Ski Equipment Rental Services
High-Performance Ski Equipment Rental Services
Exceptional Customer Experience
Exceptional Customer Experience
Our customers

Testimonials

"It's truly the best ski boutique and ski shop in Courchevel. The highest quality of skis and a wide selection of ski boot models! Very attentive and friendly staff. And they always have delicious coffees..."

Natasha K

"Top-notch Ski Boutique! Reception, equipment, advice, it has it all! And it's run by professionals! You can go there with your eyes closed."

Catherine Couturier

"The best boutique in Courchevel. The owner and the staff are very professional and make everything very easy. My experience was 5-star. Thank you very much for everything."

Ana Garcia-Rivera

"Beautiful location! The staff's reception was perfect. They demonstrated incredible patience and, most importantly, provided relevant advice tailored to all types of customers and ski levels. Bravo once again!"

Victor Kamani

Designer, creator, fitter, and operator of ski shops.

COURCHEVEL | MÉRIBEL